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The tweaks to Wix.com’s marketing approach follows the addition of these products, with the company aiming to boost its presence on Twitter and LinkedIn with a mix of paid and earned media. While LinkedIn has been part of its marketing mix for some time, it was a smaller percentage. Now, it is more of a focus with the company spending more and posting more product updates on its blog, slideshows about its marketing tools and questions to drive engagement on the platform.