In moving to mediums where its content — with paid dollars behind posts promoting an e-book for agencies, its agency partner program and a demonstration of how to build a website on its platform — will be more impactful, the company is hoping that its ads will be more relevant to its audience than a 30-second spot on YouTube. As of June 2019, registered users were up year over year to 148 million at the end of the first quarter with premium subscriptions up 21% year over year to 4.2 million.
There's an audience for everything, even if it's as specific as dollhouse furniture or organic dog food. With a niche e-commerce store, you can reach customers who seek your specific products. Building a business in a niche market can help you differentiate yourself from other brands and build your credibility and expertise. Look to social media or your own consumer needs to come up with a product to sell online.
In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.