When I first started, it took me 2 hours during weekdays and 4 hours or more during weekends, and this schedule lasted for about 4 to 5 months. (That is till I got my first commission) Then now it is about 1 hour every weekday and 2 hours during weekends. Of course, I will work more if I have the time because I am passionate about my online business.
In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.