To get your e-commerce business up and running, all you need is a web hosting service with an integrated shopping cart feature or e-commerce software. To simplify the shipping process, you can work with vendors to ship products to customers on your behalf. This can reduce the amount of inventory you need to keep onsite. [Related: A Small Business Guide to E-Commerce Shipping]
I wouldn’t say you can’t be successful with a free domain, for example barenakedscam.siterubix.com, but having a personal domain will definitely help with branding and makes it more credible, plus there’s no restriction on the design if its your own domain. Free domains have certain restrictions in terms of the customization of the look and feel of the website. 

If you add up all the services you get, the premium membership is a steal. For example, you’ll notice they include unlimited keyword research with a membership. Other paid keyword research tools sell for $49 or more just by themselves. Add in website hosting, and there’s another $10 / mo. Add on the website security package, and there’s another $10 per month (I’ve paid as much as $29 / mo just for website security). Just based on those things alone, Wealthy Affiliate is a great deal with all of the resources and tools you need in one convenient place. Not to mention all of the training, tutorials, and support that is included with the membership.
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