Highly competitive: If you can’t generate traffic, you don’t make any sales. This is the biggest challenge. When everyone can sign up for these affiliate offers for free (very low barrier for entry), now you have a situation where there is a boatload of competition for most affiliate opportunity out there. Unless you use paid traffic, most people get traffic from building a website and ranking it in Google, which is what Wealthy Affiliate teaches, but the problem is there’s only 10 spots on the first page of Google. & you have to compete for those spots with thousands of affiliates around the world.
In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.
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