The tweaks to Wix.com’s marketing approach follows the addition of these products, with the company aiming to boost its presence on Twitter and LinkedIn with a mix of paid and earned media. While LinkedIn has been part of its marketing mix for some time, it was a smaller percentage. Now, it is more of a focus with the company spending more and posting more product updates on its blog, slideshows about its marketing tools and questions to drive engagement on the platform.
There are plenty of Wix complaints around the Internet. Some are justified and some aren’t – but all are anecdotal. Keep in mind that the big picture tradeoff for their convenience is lack of total control and advanced features. That’s not necessarily a Wix thing as much as it is a website builder thing. But within that context – here’s some individual considerations I’d look at when deciding if Wix is a good fit for you.
One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part -- not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
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As merchants switch their sales to e-commerce, online marketplaces for handmade goods, like Etsy and ArtFire, make it extremely easy for artisans who can produce a steady supply of quality handmade products, such as crocheted blankets or unique painted glassware. If you have a unique craft, this is a good way to earn income while you're at home, doing what you love.