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The internet is the great equalizer. In business specifically, it has leveled the playing field. Anyone can start a money-making online business—anyone with a computer, that is. But here’s the thing: virtually no technical experience is needed. Today there are plenty of tools you can use to build an online business that makes the technical work a lot easier than it was in the past.
The company increased its focus on LinkedIn after running some initial tests with positive results, per Shai, but the company did not share what those results look like. Wix.com uses an internal metric, TROI or “time to return on marketing investment, with the aim of recouping its marketing dollars within seven to nine months after spending them through premium Wix.com subscriptions. As of March 2019, according to TROI via a company powerpoint, Wix.com had recouped $27 million of the $55 million it spent on marketing in the first quarter of this year.
There are seemingly thousands of different ways to build a website now. Wix is one of the best-known brands in the website builder product type. They’ve been around for quite a while (circa 2006), and have built a large word-of-mouth brand. I recently had a small project, and a reason to try out several drag and drop website builders. I gave Wix a try to see how they fit. Here are my 6 pros and 6 cons and full Wix review.
In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.