In the first quarter of 2019, Wix.com spent $55 million in marketing. Typically, the first quarter’s marketing spend is significantly higher than the rest of the year, as the first quarter is when the company acquires the most users and has the most visitors to its site, said Joe Pollaro, general manager of the U.S. for Wix.com, who added that the company spends across various channels online including search engines, social networks, streaming and branding activities. The company declined to break out exactly how it spends its dollars or share percentage allocations, citing competitive advantage. In 2018, Wix.com spent $74 million in marketing, up from 2017’s $70 million, according to Kantar.
Some offers may have low commission or conversion rates: Not all affiliate offers were created equal. Some offers pay out more % per sale. Somer offers just don’t convert that well despite sending tons of traffic to them. It is important to pick a good offer that converts well & pays out high. Look for offers that are the most popular in your niche at clickbank.com, or look at other affiliates ranked on page 1 of Google within the niche and look at what type of offers they are promoting. Most likely those are the great offers to promote in the niche.
Note that this is all from the default setup – Wix has a new product called “Wix Code” – my take on that product is beyond the scope of this review. My disadvantages listed below are from the perspective of a small business owner who is looking to use Wix and might one day call someone like me or a developer friend to help with website marketing or development.
If you want the full story, you can check out my about me page (it’s a pretty cool story if I may say so myself). The short version is that I got started with affiliate marketing back in 2009 and was able to go full-time in 2011. I now own more than a dozen websites in several different niche industries. You can see a listing of most of my sites at RogersConcepts.com.
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