Path #1: To build an authority site in a specific niche. Basically, you are building an entire online business from scratch, so you’ll learn a lot about Internet Marketing, and why people will take action on the products you promote. However, this path is long and tough, and a lot of people quit because they didn’t see the results that they want, even though they have put in a lot of effort for months. If you choose this path, you will not expect to see any results in the first 3 – 6 months, and you have to put in a lot of effort to it. The financial risk is not that much, but the time and effort will be wasted if you give up.
In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.