There are seemingly thousands of different ways to build a website now. Wix is one of the best-known brands in the website builder product type. They’ve been around for quite a while (circa 2006), and have built a large word-of-mouth brand. I recently had a small project, and a reason to try out several drag and drop website builders. I gave Wix a try to see how they fit. Here are my 6 pros and 6 cons and full Wix review.
The company increased its focus on LinkedIn after running some initial tests with positive results, per Shai, but the company did not share what those results look like. Wix.com uses an internal metric, TROI or “time to return on marketing investment, with the aim of recouping its marketing dollars within seven to nine months after spending them through premium Wix.com subscriptions. As of March 2019, according to TROI via a company powerpoint, Wix.com had recouped $27 million of the $55 million it spent on marketing in the first quarter of this year.
To reach those audiences, Wix.com is allocating more of its digital marketing dollars to LinkedIn as well as Twitter, seeking the attention of professionals and opinion leaders, said CMO Omer Shai. This shift comes as the company has deprioritized television — save for its annual Super Bowl campaign — over the last two years with Wix.com spending the majority of its marketing dollars on digital, moving away from TV almost entirely.
As a free trial member, if you wish to promote Wealthy Affiliate, you will get a commission that is 50% lesser than premium members. For example, free trial members earn $4 and premium members earn $8 on the first month subscription, $11.75/mth of commission for recurring payments for free trial members and $23.50/mth for premium members. I hope this clarifies.
I would also like to see a forum built into the platform. Wealthy Affiliate has a unique way of building a community and I understand why they shy away from a standard forum type of format. Instead, they want to promote live chat sessions, blog posts, private messaging, and public questions where people can comment below. This type of setup is pretty cool at times, but I also do enjoy forums where I can just browse by topic.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.