Larger enterprises can hire an agency or full-time staff member to run their social media accounts, but small businesses often have to handle their own social media marketing. With so many responsibilities, business owners are often too busy, overwhelmed or undereducated about the importance of a social media presence to spend time developing and implementing a great social media strategy. As a social media consultant, you can help small businesses determine the best tactics, posting schedules and content for their target audience. As their follower count grows, so will your business.
To reach those audiences, Wix.com is allocating more of its digital marketing dollars to LinkedIn as well as Twitter, seeking the attention of professionals and opinion leaders, said CMO Omer Shai. This shift comes as the company has deprioritized television — save for its annual Super Bowl campaign — over the last two years with Wix.com spending the majority of its marketing dollars on digital, moving away from TV almost entirely.
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To get your e-commerce business up and running, all you need is a web hosting service with an integrated shopping cart feature or e-commerce software. To simplify the shipping process, you can work with vendors to ship products to customers on your behalf. This can reduce the amount of inventory you need to keep onsite. [Related: A Small Business Guide to E-Commerce Shipping]