In the first quarter of 2019, Wix.com spent $55 million in marketing. Typically, the first quarter’s marketing spend is significantly higher than the rest of the year, as the first quarter is when the company acquires the most users and has the most visitors to its site, said Joe Pollaro, general manager of the U.S. for Wix.com, who added that the company spends across various channels online including search engines, social networks, streaming and branding activities. The company declined to break out exactly how it spends its dollars or share percentage allocations, citing competitive advantage. In 2018, Wix.com spent $74 million in marketing, up from 2017’s $70 million, according to Kantar.
Yes, it costs money, but starting any business takes an investment. The key is to invest wisely, be frugal, and make sure you’re investing in the right things. With Wealthy Affiliate Premium you are literally getting absolutely everything you’ll need to start a successful business online. From the training to the web building tools to the website hosting, backup, security, and support – it’s all there in one place at a very reasonable price.
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If you want the full story, you can check out my about me page (it’s a pretty cool story if I may say so myself). The short version is that I got started with affiliate marketing back in 2009 and was able to go full-time in 2011. I now own more than a dozen websites in several different niche industries. You can see a listing of most of my sites at RogersConcepts.com.
Often times Affiliate Marketing is Over-Hyped: You’ll see a lot of testimonials promising spectacular results with affiliate marketing, such as “person X made $60,000 in just 30 days as a brand new affiliate” & there’s many similar messaging like this that unfortunately give affiliate marketing the wrong perception, that its some sort of get rich quick scheme, which it is far from. This kind of insanely fast results most likely came from a successful Facebook ad or other successful paid aid. Sometimes due to multitude of factors an ad can just take off and generate high revenues for short period & then burn out. The difficulty is being able to sustain those kind of numbers consistently. FB for one doesn’t like most affilaite offers to be promoted, so eventually your FB ad account will get banned or your ad will burn through its audience and stop working. I know this because I’ve been there done that. Those massive pay days are fun but the real challenge is can you sustain it?
Affiliate marketing can be broken down into different levels of involvement: unattached, related and involved. Unattached affiliate marketing is a basic pay-per-click affiliate marketing campaign that requires little to no involvement with the product you are promoting. Related affiliate marketing requires you to have some authority and content on the product you are marketing, but you don't personally use the product. Involved affiliate marketing is perhaps the most effective, as you'll be marketing an affiliate product that you actually use and enjoy.
If you add up all the services you get, the premium membership is a steal. For example, you’ll notice they include unlimited keyword research with a membership. Other paid keyword research tools sell for $49 or more just by themselves. Add in website hosting, and there’s another $10 / mo. Add on the website security package, and there’s another $10 per month (I’ve paid as much as $29 / mo just for website security). Just based on those things alone, Wealthy Affiliate is a great deal with all of the resources and tools you need in one convenient place. Not to mention all of the training, tutorials, and support that is included with the membership.