The company increased its focus on LinkedIn after running some initial tests with positive results, per Shai, but the company did not share what those results look like. Wix.com uses an internal metric, TROI or “time to return on marketing investment, with the aim of recouping its marketing dollars within seven to nine months after spending them through premium Wix.com subscriptions. As of March 2019, according to TROI via a company powerpoint, Wix.com had recouped $27 million of the $55 million it spent on marketing in the first quarter of this year.
If you add up all the services you get, the premium membership is a steal. For example, you’ll notice they include unlimited keyword research with a membership. Other paid keyword research tools sell for $49 or more just by themselves. Add in website hosting, and there’s another $10 / mo. Add on the website security package, and there’s another $10 per month (I’ve paid as much as $29 / mo just for website security). Just based on those things alone, Wealthy Affiliate is a great deal with all of the resources and tools you need in one convenient place. Not to mention all of the training, tutorials, and support that is included with the membership.
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