Facebook and Twitter are still the top business networks, but businesses often tend to struggle with more visual platforms like Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge consumer audiences, but many businesses don't realize how big they really are, how effective they can be and how to make them work for their brand. If you have a background in social media marketing and a passion for photography, focusing your consulting business on one specific platform, like Instagram, can be a great way to make money while helping other businesses improve their content and achieve their business goals.
I promote the local marketing thing that changed my life, but I’ve actually built a multiple 6 figure business with it already (still building that biz to this day, with 4 full-time employees working for me) and no one in this coaching group is allowed to promote it like I am. I am just one of the few that is since I am literally one of the original success students (effectively killed my job in 2015 & became a full-time internet entrepreneur).
In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.
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