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To reach those audiences, Wix.com is allocating more of its digital marketing dollars to LinkedIn as well as Twitter, seeking the attention of professionals and opinion leaders, said CMO Omer Shai. This shift comes as the company has deprioritized television — save for its annual Super Bowl campaign — over the last two years with Wix.com spending the majority of its marketing dollars on digital, moving away from TV almost entirely.
In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.