Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
Unfortunately, I am not acquainted with Indian Tax law, so I am not able to advice you on this. But, I would presume that if you earn income from affiliate marketing, your profit from the business will be tax under your personal income. That is unless you create a company to run the operation, then it will be subject to corporate tax, and the dividends receive from the company will be subject to your local personal tax.
The company increased its focus on LinkedIn after running some initial tests with positive results, per Shai, but the company did not share what those results look like. Wix.com uses an internal metric, TROI or “time to return on marketing investment, with the aim of recouping its marketing dollars within seven to nine months after spending them through premium Wix.com subscriptions. As of March 2019, according to TROI via a company powerpoint, Wix.com had recouped $27 million of the $55 million it spent on marketing in the first quarter of this year.
In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.