It’s not so great for websites that are eCommerce-first. The functionality is there. It’s fine. But I would not choose Wix to start an online store. I’d either build an online store on your own with WordPress + WooCommerce or go with a specialty eCommerce platform like Shopify (comparison) or Bigcommerce (review). I wrote a direct comparison on Shopify vs. Wix here.
If you want the full story, you can check out my about me page (it’s a pretty cool story if I may say so myself). The short version is that I got started with affiliate marketing back in 2009 and was able to go full-time in 2011. I now own more than a dozen websites in several different niche industries. You can see a listing of most of my sites at RogersConcepts.com.
Wix offers a free plan if you don’t mind having your site address structured http://yourwebsite.wix.com/yourwebsite. Their only caps are around file storage and features – not around pages or page types. Their paid plans aren’t outstanding (they are actually a disadvantage listed here shortly), but they are competitive enough for short-term projects.
Premium Membership includes unlimited live chat and private messaging with Kyle, Carson and any other members within community. You also get access to all phases of the Wealthy Affiliate boot camp, as well as additional templates and tools to build your website. With the Premium Membership, you can choose Wealthy Affiliate as your niche, which has a very rewarding commission structure and additional training.
These pay-per-click ads appear on your blog. Every time somebody clicks on an ad (which is supposed to be about a subject related to your niche), you make a few cents or more. Small amounts each time, but it adds up. This is extremely hands-off. You just need to get a code from Google, place it on your website - and the ads will automatically appear on your blog. Google will only show ads that are relevant to your blog so it's a good experience for your visitors and maximizes the number of clicks you get, meaning more income.
In the long-term, it affects your versatility, functionality, and, of course, your brand. In the short term, it can certainly add/take away a lot of headaches. That said, just like choosing a physical house or office, there is no such thing as an absolute “best” or “top” choice. There’s only the right choice relative to your goals, experience, and circumstances.