Higher plans include more server resources (#1 factor in the WordPress optimization guide). Here’s the full comparison chart, but GrowBig gives you about 2x more server resources than StartUp, and GoGeek is semi-dedicated hosting which gives you even more. GrowBig and up comes with a free migration, staging, advanced caching, and ability to host multiple websites. GoGeek comes with priority support. Their cloud hosting is quite the price jump at $80/month.
I will give you a very simple example. Let’s say you build up an audience of 50,000 readers and out of that 50k you have about 1% that trust you (1% of people that trust you online is actually very huge), so that equates to 500 readers. Out of that 500 readers you will have about 10% that will buy your eBook and other affiliate products, so 50 people total. So, if you are selling your eBook for $10, you will make $500. Of course it doesn’t stop there, those people that buy the eBook and like it will most likely recommend it, and you will have a snowball effect where more people keep buying your book and other affiliate products. This is just a rough example that shows you some realistic numbers. Do not ever think that if you build up a huge number of readers that they will all trust you and buy the products that you promote; if it was that easy everyone would be a millionaire by now.
The digital marketer usually focuses on a different key performance indicator (KPI) for each channel so they can properly measure the company's performance across each one. A digital marketer who's in charge of SEO, for example, measures their website's "organic traffic" -- of that traffic coming from website visitors who found a page of the business's website via a Google search.
Hey Dasjung . . . The Nike logo was bought for (I beleive) close to 35.00 from a college student.  THAT is what is being talked about.  The Nike logo is BY FAR on of the most recognized logos in the world, so maybe you should take a second look at the world.  Just because someone isn’t trained doesn’t mean they shouldn’t be able to make money with their talents.  The hard truth is training is not necessary to practice graphic design, just preffered, where as being a doctor REQUIRES the training.  For EXAMPLE, I can go out into the world and become a manager of a business if I have the knowledge WITHOUT any training in the Business Management profession.  Deal with it, Just because you have training in Graphic Design doesn’t mean that you and your peers are the only ones who can create a logo.  Logos are one of those things that can either be elaborate (in which someone might come to you), or simple (in which someone might come to anyone who has shown the ability to do so).  
SEO: getting consistent traffic by writing AWESOME content about your keywords (there’s a phrase “length is strength” in SEO and this paid off big time for me). Maybe you’re doing videos or an eCourse, but I found blog posts WAY easier to update which means less maintenance. The biggest factor by FAR was the time I spent meticulously creating my tutorials… which eventually resulted in a sudden 3x increase in SEO traffic
Your Idea. It’s not enough to say that you’re going to offer an exercise classes. The people considering your classes will want to know exactly what they are going to get for their money, and it will be up to you to explain it concisely and effectively. Understand that you’re basically giving a sales pitch to potential attendees. You’ll have to really narrow down your topic.

Hands down I’d say the best thing you can do is research 1 primary keyword, craft an enticing article title that includes your keyword (though it doesn’t have to be an exact match), spend time writing your search engine snippets (SEO titles/meta descriptions), and by far the most important is making your content as VALUABLE as possible through videos, nice graphics, table of contents, bold/colors/styling, etc. Small things like keyword density barely matter.
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